Goodwood: A Brief History on Company and Culture

The Goodwood Story

Goodwood was founded in the mid nineties by Joost van der Post

In the mid-nineties, Goodwood Interiors emerged as a new player in the industry for high-end teak furniture in Indonesia, thanks to the vision of its founder, Joost van der Post. The story of how this furniture empire came to be is nothing short of remarkable. It all began when Joost overheard a conversation about the potential for furniture opportunities in the east while on an airplane. Driven by his entrepreneurial spirit, he flew over to Jepara and set out to build his business from scratch.

With nothing but a camera and a fax machine at his disposal, Joost embarked on his journey to capture the beauty of teak furniture. During the day, he scoured the roadsides, capturing pictures of exquisite furniture that caught his eye. In the evenings, he diligently faxed these images to potential clients around the world, showcasing the exquisite craftsmanship of the furniture that Indonesia had to offer. Goodwood then quickly went on to build the first factory.

Over the years, Goodwood has undergone remarkable expansion, transitioning from its modest beginnings to becoming a highly sought-after manufacturer and exporter with a strong foothold in the global market. With an eye towards continued growth and expansion, Goodwood remains dedicated to maintaining its position as a competitive player in the international furniture market.

"As a shipwright I had worked with Teak wood for many years myself so I immediately recognized the exceptional skills of the carpenters in Jepara. I made it my goal to fuse western management with eastern craftsmanship. That is what Goodwood is all about.

ā€¯Joost van der Post, Founder


Goodwood's Furniture Evolution and Reputation in Indonesia.

For more than three decades, Goodwood has been a dedicated furniture manufacturer, staying in step with ever-changing market trends. Over time, we've honed our expertise in construction methods, design, and risk assessment.

Our unwavering commitment to using teak wood as our primary timber has earned us a reputation as a highly regarded supplier of teak furniture throughout Indonesia. We're committed to maintaining that reputation by adhering to rigorous quality standards and paying close attention to the details that make our furniture stand out.

In the last decade, Goodwood has expanded its product offerings to include furniture made from an array of alternative timbers, such as Mindi, Mahogany, Sungkai, and more. These timbers are subject to the same exacting quality standards and attention to detail that have become hallmarks of the Goodwood brand.

Company Culture

Our Family and Values: The Heart of Goodwood

At Goodwood, we're proud of the strong corporate culture that we've built over the years. Our team is like family to us, and we believe that treating our employees with respect and investing in their training and development is what sets us apart.

Our core values of integrity, excellence, innovation, and social responsibility guide everything we do, from the products we design and manufacture to the way we interact with our customers and the community.

We believe that this culture is fundamental to our success, and we remain committed to upholding our values and driving further growth and innovation. We're passionate about what we do, and we believe that our culture is what makes Goodwood such a special place to work and do business with.

Making a difference.

At Goodwood, we have a unique opportunity to make a significant contribution to sustainability in our industry. We are committed to developing a new sustainability vision for the next 25 years.

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